Introduction In modern rapidly changing corporate environment, maintaining an edge of the competition is essential. Competitive analysis has traditionally been a core approach for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how businesses gather, process, an

Introduction Social media marketing has evolved dramatically in the last few years, driven by shifts in innovation, consumer actions, and business needs. One of the most notable shifts in the marketing landscape is the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of businesses and markete